Blackberry has killed the Blackberry Classic
I’ve been decrying this the 2011-2012 timeframe, I think. Honestly, I’m really very surprised the company has held out as long as it has, but based on what’s just happened, the company is over and it needs to hang up its mobile devices (read; cleats).
In recent news, Blackberry has discontinued its Blackberry classic – the last current handset in the world running Blackberry OS. Instead, the firm has decided on the following strategy, according to their COO and GM for mobile devices, Ralph Pini,
“We are committed to the success of both BlackBerry 10 and Android devices. To keep innovating and advancing…we are updating our smartphone lineup with state of the art devices… The Classic has long surpassed the average lifespan for a smartphone… We are ready for this change so we can give our customers something better — entrenched in our legacy in security and pedigree in making the most productive smartphones.”
What this translates to is that Blackberry is releasing one Android phone every quarter, for the next three quarters.